Londyn Crenshaw is a content strategist, producer, and freelance writer who mostly focuses on the intersection of food and culture, living and working in Ridgewood, Queens.
Social Channel Management
Best Food Blog is a writer-run publication. As their social strategist, I have developed their content strategy, grown their follower base, and acted as lead copywriter.
Branding: Elie Andersen
Services: Copywriting, asset design, content strategy
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Asano is a concept that turns well-loved restaurants into cafes by day. Working with founder Kate Kaneko I developed Asano’s online presence and grew the social audience from 0. As Asano’s lead marketer, I oversee content strategy, copywriting, content production, community management, and press.
Photographer: Karissa Ong
Services: Creative direction, content strategy, copywriting, channel management
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Full service content strategy and channel management, including production, copywriting, and calendar development.
Photography: Jesse Heath, Garrett Rowland, Kelsey Cherry
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I worked with the Major Food Group marketing team to develop this shoot concept for paid social. On set I assisted with the styling and shot the still photography.
Creative Direction: Anna Lang
Services: Creative direction consulting, content capture
Full service content strategy and channel management, including production, copywriting, and calendar development.
Photography: Karissa Ong
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Advertorial Production
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A branded advertorial that I led from initial pitch deck to finished package. The project consisted of a press trip, where I acted as editor and content lead, social, print, and podcasting.
Photography: Pauline Chatelan
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Event Production
I was the production lead on a collaboration dinner with a spirits brand celebrating Hispanic Heritage Month. The guest list included women in Miami’s food scene as well as representatives from Latino media outlets.
Photography: Brooke D’Avanzo
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A cocktail event and private reading celebrating Ruth Reichl’s newest novel in collaboration with a brand partner. I led event production including venue, menu planning, photography, and florals. The intimate event included a list of NYC influencers and francophiles as well as Ruth herself.
Photography: Pauline Chatelan
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Writing
A reported story on the history and distinctly American nature of Hibachi.
Client: Taste Cooking
Illustration: ROSE WONG
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This is a feature on Shannon Maldonado, founder of the Yowie Hotel. The story discusses her career journey and creative process, as well as how she hopes to grow Yowie in the future.
This was a personal essay detailing how the memoirs written by some of my personal heroes in food media have shaped my career.
A trend story written in the fall of 2023 about the rise of non-alcoholic ready-to-drink options as well as changing sentiments in the hospitality industry regarding non-alcoholic beverage programs.